The work behind the screen

How Television and Streaming Work

Explore the programming, technology, advertising and people behind television and streaming. Broadcast Workflow makes the industry easier to understand through practical explanations and real operational examples.

New This Week

Catch up on broadcast news, see what audiences are watching, and explore tools that make television workflows easier to understand.

Broadcast News Watch

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Who Won the Week?

Weekly audience insights are being prepared.

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Featured Term This Week

Local Avail

Advertising time made available to a local station or distributor within supplied programming or a network feed.

Week of 2026-09-28

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Broadcast Calculators

Check the time before it airs.

Add durations, build a commercial break and check a program’s runtime.

Use the Tools
Start here

Follow one commercial from sale to screen.

New to the industry? Start with the decisions behind commercial time, then explore how programs and commercials reach the screen.

Traffic &
Inventory
Practical guide
Broadcasting Basics

Traffic & Inventory: How Commercial Inventory Moves Through a Television Station

Follow a commercial from the avail and advertiser order through placement, copy, log, air, reconciliation and billing.

· Samson Williams
Reference library

Broadcast & Television Glossary

Search 212 terms and acronyms, explore practical examples, and follow related terms.

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Watch the workflow
Traffic & Inventory

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Video guide

How commercial inventory moves.

Follow the operational journey behind a thirty-second commercial in the Broadcast Workflow video.

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About the author

Experience behind the explanation.

Broadcast Workflow is created by Samson Williams, a broadcast operations professional with experience in traffic, scheduling, implementation and distribution. The goal is to explain the systems and decisions behind what audiences watch.

About Samson and the site

Need help with a broadcast workflow?

Visit Broadcast Workflow Desk to explore consulting and operational support.

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